Georgia Match Campaign

In support of the statewide GEORGIA MATCH initiative, North Georgia Technical College launched a targeted marketing campaign to raise awareness and drive enrollment among high school seniors across its service area. As the lead designer, I was responsible for creating a suite of print and digital materials that clearly communicated NGTC’s role in the initiative and encouraged students to take the next step toward enrollment.

The campaign needed to feel approachable, student-centered, and aligned with the Georgia Match brand while still reflecting NGTC’s own voice. I developed cohesive visuals for flyers, social media graphics, direct mail, campus signage, and email marketing— all designed to simplify the process and remove friction for students and their families.

The result was a clear, compelling campaign that supported outreach efforts across departments, contributed to increased student inquiries, and helped position NGTC as an accessible and supportive option for higher education.